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FOLOU partners attend the Fruit Attraction fair in Madrid!

10/10/2024

On October 9th, 2024, FOLOU partners Espigoladors and BETA Technological Centre (BETA TC) participated in Fruit Attraction 2024, the epicenter of the fruit and vegetable business. With over 2,000 exhibitors from 56 countries, the event serves as a global platform for marketing fresh produce, emphasizing innovation, quality, and diversity within the industry. This year’s edition also highlighted the importance of promoting sustainable practices and connecting professionals along the entire value chain.

The day began with presentations from FOLOU and three other EU-funded projects—ROSETTA, BREADCRUMB, and SISTERS—each focusing on initiatives to address food loss and waste. Berta Vidal from Espigoladors presented FOLOU’s approach to tackling food loss in primary production, emphasizing innovative solutions aimed at improving efficiency and sustainability at the farming and harvesting stages.

Following the project presentations, a Q&A session took place, allowing participants to engage in discussions and ask questions. This format fostered valuable interactions among the projects and provided an opportunity for attendees to delve deeper into the topics discussed.

The event enabled participants to share knowledge and strategies for combating food loss and waste throughout the supply chain.